Privacy Policy

1. Collection of Personal Data

In the course of our business activities and when you interact with our websites and applications (the "Sites"), hea collects personal data. This includes information provided by you, such as your name, mailing address, email address, and telephone number. Additionally, we automatically collect information about the devices you use, including IP address, device identifier, web browser, and browsing information through cookies and other tracking technologies.

We may also obtain personal data from third parties, such as data brokers or aggregators, including demographic and professional information available online.

2. Purpose of Data Collection

hea collects personal data to fulfill your requests for information, process event participation requests, personalize content on the Sites, evaluate and improve our services, distribute newsletters and alerts, analyze site performance, publish user-generated content, prevent fraud, enforce terms of use, comply with applicable laws, and accomplish other purposes initiated or requested by you. We may also use personal data for benchmarking and data analytics activities.

3. Use of Personal Data

We will not disclose or transfer your personal data to third parties without your consent, except as permitted by law. Third-party service providers engaged by hea may access your personal data to provide services related to the Sites and our business activities, consistent with this Privacy Policy.

4. Sharing of Personal Data

hea may share personal data with third-party service providers supporting our interactions with you, such as processing recruitment materials, administering surveys or contests, or for communication purposes.

5. Cookies and Tracking Technologies

Our Sites use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. Cookies are small text files stored on your device that help us recognize your browser and capture certain information.

We use Google Tag Manager (GTM) to manage analytics and measurement tags. Analytics cookies and similar technologies may be set when you visit the Sites, including on your first visit, to help us measure traffic and site usage.

We use the following categories of cookies:

• Essential cookies — required for the Sites to function properly.
• Analytics cookies — help us understand how visitors interact with the Sites. These may be placed when you load a page.
• Functional cookies — enable enhanced functionality and personalization.

You can control cookie preferences through your browser settings or our cookie banner. Disabling certain cookies may limit your ability to use some features of the Sites and may not prevent all measurement technologies loaded with the page.

6. International Data Transfers

hea operates from the United States and Jordan. If you access our Sites from outside these regions, your personal data may be transferred to, stored, and processed in jurisdictions that may not provide the same level of data protection as your home country. By using our Sites, you consent to such transfers. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When personal data is no longer needed, we securely delete or anonymize it.

8. Your Rights and Choices

You can request to unsubscribe from hea communications at any time. Depending on your jurisdiction, you may also have the right to access, correct, delete, or port your personal data, or to object to or restrict certain processing activities. To exercise these rights, contact us using the information below.

9. Contact Information

For privacy-related inquiries, you may contact us at [email protected].